Netizens are tweeting to boycott Malabar Gold and Diamonds. Kareena Kapoor faced backlash from angry fans after she failed to put the Bindi on. The Bollywood actress Kareena Kapoor Khan is the brand ambassador of the Malabar Gold and Diamonds. The popular actress is at the center spot of a controversy. In the ad she wears the brands jewelry. However the thing that irritated the netizens was the missing Bindi. For those who don’t know, Bindi is the symbol of married Hindu women. In spite of all the other wedding jewelry, it irked the netizens for not representing the festival in the right way. Here is the ad that created the controversy.
Brand send Hate messages. Many relate to her inter caste marriage
On social media #No Bindi No Business #Boycott Malabar Gold, #Boycott Kareena Kapoor Khan has become a trending hashtag. Most of the reactions relate to her marriage in a Muslim family. Sentiments of the people were so high that they see Karena’s participation in Hindu festivals with suspicion. Kareena Kapoor faced backlash from angry fans as most felt they were offensive to Hindu sentiments
Akshaya Tritiya -The Holy Indian Festival
Akshya Tritiya or Teej is am auspicious Hindu festival .The festival occurs during Shukla Paksha Tritiya in the month of Vaishakha. When it falls on a Rohini Nakshatra day with Wednesday is considered very auspicious. Akshaya Tritaya brings good luck and prosperity. The astrologers consider it a holy day free from harmful effects.
Advertisement and the Controversy
People claim that Akshaya Tritiya is a holy festival of Hindus. One of the traditions in the festival is to buy new Jewelry. What got people enraged was Karena’s missing Bindi. The fans posted hate messages #Boycott_MalabarGold and #No_Bindi_No_Business. One user wrote, using the hashtags ‘Boycott Malabar Gold’ and ‘No Bindi, No Business’, the user wrote, Do they respect Hindu culture? ‘
The Jewelry ad triggered reactions from fans. The reactions created frenzy on the social medi
They start tweeting, “Malabar has disrespected the Hindu religious tradition with the money of Hindus for its economic benefits.
Kareena Kapoor-Khan, who got married in an Islamic family,— @ मनिषा (@3Manisha3) April 22, 2022
has made the advertisement famous. Malabar has disrespected the Hindu religious tradition with the money of Hindus for its economic benefits.#Boycott_MalabarGold #No_Bindi_No_Business pic.twitter.com/Fe5MFizqtG
Fans reacted as “Malabar Gold is promoting their jewellery for the auspicious day of Akshay Tritiya, showing Kareena Kapoor Khan without binding”
‘Malabar Gold is promoting their jewellery for the auspicious day of Akshay Tritiya, showing Kareena Kapoor Khan without bindi@Malabartweets disregarding Hindu religious traditions while expecting Hindus to spend their money with them#No_Bindi_No_Business #Boycott_MalabarGold pic.twitter.com/E7jDPAsskk— Guruprasad Gowda (@Gp_hjs) April 22, 2022
Another one tweeted, “Kumkum is a form of Sakti. Applying kumkum on the forehead is a symbol of sanatan Hindu culture”.
Kumkum is a form of Shakti. Applying kumkum on the forehead is a symbol of Sanatan Hindu culture and also of sacredness & auspiciousness. In some regions women apply kumkum in the centre parting of their hair in addition to the forehead.#No_Bindi_No_Business#Boycott_MalabarGold pic.twitter.com/6HglwUHGv8— Jayanti Moger (@MogerJayanti) April 22, 2022
#Boycott_MalabarGold #No_Bindi_No_Business https://t.co/QmEQGjWXR6— पवन मिश्रा (@pawanvns1) April 22, 2022
“The advertisement features Kareena Kapoor Khan without a bindi. This is an insult to the Hindu religion”.
Every Hindu woman puts kumkum or bindi on her forehead as the foremost adornment be it a festival or even in everyday life. But the advertisement features Kareena Kapoor Khan without a bindi. This is an insult to the Hindu religion.#No_Bindi_No_Business #Boycott_MalabarGold pic.twitter.com/NRdIyQsjHQ— Manasa Prabhu (@prabhu_manasa) April 22, 2022
On The Work Front
The 3 idiot movie actress Kareena Kapoor Khan will be seen in the upcoming movie ‘Laal Singh Chaddha’ directed by Advait Chandan with the actor Aamir Khan. The next coming up movie is the Veere Di Wedding 2 directed by Shashanka Ghosh and Takht directed by Karan Johar.